Programmatic ad spend in France 2021, by device

Published by Statista Research Department, Dec 10, 2024
Mobile ads were responsible for more than half of programmatic advertising spending in France in 2021. Desktop and laptop ads accounted for roughly 43 percent. Tablets ranked third with four percent of the total, while connected TV and other unidentified devices had a share of 1.5 percent.

Distribution of programmatic advertising spending in France in 2021, by device

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Sources

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Release date

February 2022

Region

France

Survey time period

2021

Supplementary notes

The source does not provide any information regarding missing percentage points to 100 percent.

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Overview

4

Offline media

5

Digital media

8

Advertisers and agencies

5

Consumer perspective

3

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Topics

Programmatic advertising in the UKProgrammatic advertising worldwideDigital advertising in the UKProgrammatic advertising in the United StatesCTV advertising in the U.S.
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